Four Avenues of Service

The Object of Rotary is to “encourage and foster the ideal of service as a basis of worthy enterprise.”  Rotary is a service organization.  Since 1910, the Rotary Motto has been “Service Above Self.”

Rotary strives to achieve it’s objective of “Service Above Self” through activities in four primary areas.  These are often referred to as the Four Avenues of Service.

Community Service - Hands-on projects that enhance community life including the afore-mentioned Rotary Boardwalk project, fund raising for youth and senior projects, sponsorship of scouting organizations and civic leadership activities to improve the quality of life in the local community.

Vocational Service – Translating Rotary’s high standards of conduct into practice in an individual’s business and  professional life and promoting such standards to the community, focusing on education, literacy and the development of our community’s children and young adults.

International Service - The programs and activities that Rotarians undertake to advance international understanding, goodwill and peace. They include international year-long student exchanges and summer exchanges, international study exchanges involving young professionals selected from the community, clear water and medical assistance projects done jointly with sister Rotary Clubs in foreign land and the extraordinary success in eradicating polio.

Club Service -The internal operations of Rotary clubs include attendance (Rotarians are required to attend at least 50 per cent of the weekly meetings each year), internal communications and membership recruitment, orientation and development.